What does this have to do with jewelry? Well, first of all, although many people believe that jewelry is generally an impulse buy, I don't think that is often as true with the people who buy handcrafted jewelry, especially those who buy on a regular basis. First, they know the worth of what they are buying, jewelry that is made with sterling silver that will last with real gemstones, not costume jewelry that often sells for the same price but is made with base metals that "turn" making the piece unwearable, made with glass or plastic stones that are glued in, with no intrinsic value to the piece past the season when it is bought. Handcrafted jewelry made with genuine gemstones, artists' lampwork beads, and sometimes goldfill and vermeil (both of which will last a lifetime if cared for properly) is the equivalent of the neutral sweater - only better because it lasts much longer. An added benefit is that you can "go wild" with handcrafted jewelry since unusual colour combinations and designs will change the look of all those neutral outfits that make so much sense to buy. And even if you wear a piece for a few years, then put it away for a while, ten years later, you will pull it out again and it will give a whole new look to whatever clothes are current at the time!
What usually happens during times when the economy is slow is that people don't really stop buying - they stop buying poor quality, they consider purchases more carefully if they are smart, and they will spend more money buying one good thing instead of the same amount (or larger) buying many cheap ones.
P.S. I'm trying the look of white background with black print for those of you who find the black background with light print hard to read. Let me know which you prefer!
jewellery accessories jewelry fashion shopping braceletsbeads handmade beaded jewelry beading helmi gioielli smykker takı juvelen lampwork beads The Jewelry Blog jewelry trends accessories jewelry Swarovski crystal fluorite jewelry